I love working with new, start-up businesses to create a full branding and identity experience from start to finish, comprising everything from logo, typeface and colour palette design, to social media assets and marketing materials, to full website design and development. Designing a brand is a real honour, and something that I take great pride in.
I was commissioned by online furniture and home accessories boutique Jenloupa to design their full visual identity and website, from start to finish. The family-run business, founded in 2014, had begun to develop a steadily expanding online presence, but needed powerful and memorable branding to step it up a gear. I wanted to design and develop a logo, branding guidelines and e-commerce website that showed their passion, creativity and quality, and allowed them to progress to the next step of their business goals.
The driving force behind Jenloupa is their founder, Jen Day. I made her the centrepiece of the Jenloupa logo, complete with paint and brush in hand. I concentrated on using a muted palette of green, brown and pink tones, to match the vintage offerings of Jenloupa’s furniture ranges. For their website, I designed a clean, modern look using white space with touches of their new colours for extra division and clarity. Central to the design was concentration on clean, clear navigation and a great online shopping experience.
I designed and developed the site on WordPress with enhanced content fully optimised for every media device, desktop through mobile. This allows customers to view products, purchase goods, find out about the company, and contact the business both at home and on the go. My number one goal for the website was to concentrate on Jenloupa’s values of putting the customer first and foremost in their considerations. The enhanced accessibility and responsive design of the website gives the most inclusive and interactive user experience, allowing the high quality products and services on offer to take pride of place. I love working on a brand from logo right through to website design and development, as it both allows for a greater creativity across the work, as well as enabling me to gain a greater understanding of the branding and identity.
If you’re looking for logo and branding design, full e-commerce website design and everything in-between, I’d love to hear from you.